Big Pickelz is the founding member of Crunchy White and the origin of all their song writing inspiration. He himself is Crunchy’s muse. Despite Young Lil’s claim of being “oldest biggest” in the game, it’s really Big Pickelz. He’s the enforcer of the group, not only entitled for being their initial financial backer, but in addition to his great bulk and even bigger bite. He once had a promising rap career in the prehistoric scene, but after a great meteor crash that extinguished the life of the game, the music industry went seemingly into an ice age. Ever the entrepreneur, Pickelz quit music and invested his time and finances into the alcoholic beverage industry - a graduate of the School of Nightlife and Gaming from the London School of Economics. The initial spark to form a super group like Crunchy White coincided around the time he was developing Champodka, a carbonated wine mixed with vodka he was pushing to get in high-school vending machines.

It was while in a bar partying with ghetto-famed Young Lil that he revealed his thoughts of possibly picking up his music career once again, only as a front to compete with The Black Eyed Peas at promoting consumer products, specifically his interests in the food and beverage industry. At the encouragement of Young Lil, Pickelz sought the contact of a great talent from his pre-historic hood…

Comment